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With consumers continuing to seek out alternatives to the big four banks, the results revealed that 92% of members are satisfied overall with their experience using Regional Australia Bank, with 89% agreeing that Regional Australia Bank makes banking easy. Recognition of the bank’s community support was another key factor, with 76% of members seeing Regional Australia Bank as supporting the local community – up from 58% since the survey began in 2012.
The 2017 annual survey results were of particular significance following Regional Australia Bank’s name change in 2016. The bank’s new name was found to better reflect its partnership with regional Australians whilst more clearly communicating the services offered in this its milestone 50th year.
Armidale Regional Australia Bank member Stephen Matthews was randomly selected to win $1,000 as a ‘thank you’ for completing the survey – and he was also given $1,000 to donate to a charity. Stephen selected CanAssist as his charity, a program that helps rural and regional families affected by cancer with financial assistance and practical support.
Stephen spoke of his reaction to the news: “Thank you to Regional Australia Bank for this chance to win – and also for the opportunity to be able to nominate a local charity to receive some money to go towards such a great cause.”
Regional Australia Bank Regional Manager Dane O’Connor added, “CanAssist do excellent work and are very worthy recipients of these much-needed funds. Pleasingly they are also a part of our Community Partnership Program which aims to donate over $1M this year to local charities and causes”
For Regional Australia Bank CEO, Kevin Dupé, the survey results are highly encouraging – but the bank’s efforts don’t end there:
“We are very pleased with the results of the survey and we aim to continue improving our products and service offering in 2018. We look forward to taking customer satisfaction to even greater levels before our next annual survey”.